Computational neuroaesthetics is the discipline that connects neuromarketing, psychology and computer science.[1] It represents the evolution of neuroaesthetics and computational aesthetics and investigates the brain processes of human beings involved during the aesthetic experience.
In pursuing this research objective it uses a methodology that integrates the methods and techniques which are typical of neuroscience with those typical of computational science. The visual stimuli observed by people, such as images, are computationally processed to obtain a numerical value of the aesthetic features, such as brightness and hues, which are related to the brain processes of the subjects. In doing so, computational neuroaesthetics overcomes the limits of computational aesthetics, which uses only classical measuring instruments, such as self report scales, to assess the positive emotions experienced by individuals.
- ^ Martone, Mattia (2020). Computational Neuroaesthetics: innovation in Digital Marketing. ISBN 979-8577902698.